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what we are thinking about

on leaving the screen, building in the real world, and what social was always supposed to feel like.

Campaign5 min read

Social Media Needs a Curfew

We are calling on Congress, the FTC, and Big Tech to implement mandatory operating hours on social media platforms. Warning labels are not enough.

June 10, 20263 min read

Why We Left the Screen

Social media did not fail because it was bad technology. It failed because it asked us to perform instead of exist.

June 8, 20262 min read

We Are The New Social

The old internet paid you to post. Soul pays you to show up. Presence is the new currency.

June 5, 20262 min read

Fifty Means Something

On instagram, 50 followers is nothing. On soul, 50 friends means 50 real humans stood in front of you.

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